All Episodes
Episodes
135: The 10 Crisis Types Communicators Need to Know How to Handle
The best way to manage a crisis is to prevent one.The best way to prevent a crisis is to identify the types of crises that can affect your business.In this episode, we cover the top 10 crisis types communicators need...
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134: An Insider's Guide to Pitching the Press with Christy Laverty
Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.Regardless of the industry you work in or represent to the media, knowing how to...
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133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker
Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube,...
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132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know
I love giving presentations, workshops and keynotes because I love helping people.I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.What I know is that people no...
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131: How to Write a Statement on Diversity, Race, and Inclusion
Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the...
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130: Paid, Earned, (Shrimp), and Owned: How to PR in 2021 with Gini Dietrich
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve...
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129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After...
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128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the...
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127: How to Show True Leadership in a Virtual Media Interview with Brad Phillips
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion...
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126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as...
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125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.This episode explains the difference...
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124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion?Sales?Inspire change? At the end of this episode,...
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