The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press.
Make sure your company’s reputation is indestructible.
This media training workshop is designed for responding to the stakeholders in the age of digital and social media. This two-day virtual training prepares senior leadership with the right response by crafting messages that are built from the strength of the organization and delivered with precision.
This keynote will provide a framework to help employees understand the current communications landscape and better understand the needs of the customers. The session will provide you a playbook on how to stay up-to-date on communications, press, and consumer engagement.
How Molly + Co. can help
No plan in place?
The time to write your crisis plan is not during a crisis. You need a plan, but you have no idea where to begin. Because crisis planning is often overlooked by organizations. Molly + Co. will work with your leadership, board, and communication teams to create an indestructible crisis plan that stops a crisis.
Bad news is spreading about you on social media, and you don’t know how to stop it. We help clients work the story in their favor so that bad news stops. When your brand is in a midst of a crisis and time is of the utmost importance, Molly + Co. can help you manage the issues with real-time results.
Need reputation renewal?
The crisis has ended. It has done its damage. When the crisis is over, Molly + Co. will make sure your reputation isn’t over as well. You need a proven SEO strategy to boost your reputation online. We help find the (key)words that will restore your reputation while we work with your strengths and identify your weaknesses, to rebuild your brand.
Your next PR crisis will be a digital PR crisis.
New episodes every week
with Molly McPherson
Using current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.
What people are saying.
“Molly is my go-to resource for communications support and I rest easier knowing that she is in my corner.!”
Running a social media page can be stressful because you never know what you’ll find when you log into Facebook every morning for work. Will everyone be happy with our service or will someone have been upset overnight and started a chain reaction of negative comments? I liked Molly’s PR approach to social media to share our good news and turn a bad comment into a helpful interaction for our members on Facebook. It felt like I had an extra set of eyes on the page giving me the confidence to write the right things to say.
Thanks to Molly McPherson, I was able to guide my organization as negative media intensified after a spate of publicized damaging occurrences. I found myself understanding the need for developing a crisis management plan through educating myself on how to navigate through difficult decisions and then advance a strategy that best fit my ability.
The education from Molly gave me a high-level overview to develop the necessary tasks, advance pertinent communications, and then disseminate information that made managing the crisis easier for my organization. Ultimately, I learned through Molly’s leadership how crisis management should be designed to protect an organization and its stakeholders from the perceived and literal pressures that can cause harshly negative influence.