All Episodes
Episodes
159: How to Think Like a Journalist and Make Your PR Pitch Land with Kristi Piehl
Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral. Bad news spreads fast, especially on social media. To make a positive story newsworthy, you have to cut...
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158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis
Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the...
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157: Your Indestructible PR Tip for the Week is About Vaccinations
Vaccines are on the minds of many businesses, especially small and midsize employers. About two-thirds of small employers believe their employees should be vaccinated, and more than half receive questions about...
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156: 3 Effortless Tricks To Be a More Confident Speaker with Kerri Garbis
It only takes a few moments for people to form an opinion about you when they see you speak in public. If you nail it, your reputation is boosted. Bungle it - your reputation is at stake. If you want to appear...
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155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment
In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.Despite the rarity of...
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154: Why Social Media Sleuthing Can Bring it All Down Quickly
What happens when an army of people begins to dig to solve a mystery? They quickly find answers. The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why...
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153: How to Backtrack When You Send the Wrong Email
We've all done it.The email is written.The email is sent.The email is WRONG.Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see...
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152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans
In this episode, how to use the backpedal in a PR response - but only if you really need to. Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an...
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151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous
From time to time, it is normal to be anxious when you are in front of a group of people. Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm...
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150: 10 Listening Tricks to Get the Most Out of Every Interview
Interviewing someone for a news story, video, or podcast can be extremely stressful. As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your...
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149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership
Are you someone who thinks Twitter is a waste of time? Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't...
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148: How to Win the Trust Jackpot with Jordan Berman
According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust...
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