All Episodes
Episodes
170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies
Do you work for a brand, company or organization that has been attacked online? Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media...
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169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to...
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168: What is the Actual Difference Between a PR Crisis and an Issue?
A public relations crisis and a public relations issue are two very different things. Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly. In this...
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167: Can a New Business Name Get Rid of an Old PR Crisis?
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.On today's episode, we'll examine if changing a business name will help if that...
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Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an...
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166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar.One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him...
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165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry
The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites. Zack Condry,...
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164: Alec Baldwin's Sit-Down with ABC News: A Public Relations Post-Analysis
The story of Alec Baldwin in the aftermath of the tragic shooting death of Halyana Hutchins on the set of the film "Rust" is worth following if you follow public relations and crisis communication.From the first news...
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163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago. Having this ex-girlfriend record...
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162: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them).
Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them.Our episode discusses how to overcome these common media interview challenges straight...
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161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them).
A media interview could lead to one of three outcomes:You nail it.You get through it. Your poor performance creates its own crisis. Knowing how to prepare for a media interview increases the likelihood of a positive...
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160: The Best PR Response for a Rogue Employee Who Makes News
If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response. Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism...
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