[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente

Yes, Virginia, you can still brand your company during a crisis. 

On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus.

As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and marketing. 

How to connect your brand with customers during a crisis. 

Mentioned on the podcast

• Red Fan Communications 
• COVID-19 Communicaiton Response Kit 

More from Molly McPherson:

• Join PR Confidential on Patreon
• Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
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• Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
• Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book

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