A FREE PR and Media Relations Training

The 3 Mistakes Most Spokespeople Make in Their Media Interviews (and How to Avoid Them).

Understand what makes a media interview go wrong, and learn how to fix it.

Friday, November 19, 2021


The free webinar provides the latest media training advice included in Molly and Warren’s paid workshops.  


Learn how to enhance your reputation rather than damage it by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come. 


Learn how to avoid three common mistakes unprepared speakers make during a media interview, as well as three techniques the best speakers use to crush their interviews. 

Watch video examples of the cautionary tales of unprepared spokespeople and what you can learn from them. We’ll cover three media interview techniques that can help you ace your next media interview.


Preparing for the interview

How to negotiate time and prepare yourself before the interview.

During the interview

How to deal with nervousness and handle the conversation with the reporter.


After the interview

What to do if your media interview didn’t go as planned?

Consider this your personal invitation to join two media experts on the best practices for handling the most difficult questions in a media interview.

Warren Weeks, Canada’s busiest media training coach, is the founder of Weeks Media. Warren teaches spokespeople the art of the great media interview — in-person, via Zoom and through his self-guided course. In addition to media training, he speaks at conferences about media relations, social media, crisis management and the art of the great presentation. He is the host of the podcast, The Warren Weeks Show.

Molly McPherson, M.S., APR is a nationally recognized expert on crisis public relations management in the age of social media and author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.

Host of the podcast “Confident Communications with Molly McPherson,” she frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.