Booking for Late 2023 & 2024
Molly is your next Keynote Speaker
Get ready to be captivated by Molly McPherson, a dynamic and engaging speaker who brings a fresh perspective to the world of crisis communication and public relations. With an unyielding enthusiasm for staying up-to-date with breaking news stories and popular culture, Molly has spent over two decades honing her expertise in the news and PR industry.
As an acclaimed expert in crisis communication and response strategies, Molly has developed the revolutionary Indestructible PR® framework. This game-changing approach empowers companies to craft effective responses to public relations crises, particularly those that arise in the digital realm. With her guidance, organizations gain the confidence to navigate turbulent situations and safeguard their reputation.
Not only is Molly a sought-after speaker and author, but she has also made a significant impact as the Crisis Communications expert on TikTok. Known for her engaging and entertaining style, Molly brings her energetic personality and humor to every presentation. Her ability to connect with audiences on a personal level ensures an unforgettable experience that leaves attendees motivated and inspired.
Molly’s expertise and insights have reached a wide audience through her best-selling book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.’ This essential guide equips professionals with practical strategies and real-life examples to navigate the ever-evolving media landscape.
Don’t miss the opportunity to book Molly McPherson for your next event. Prepare for an interactive and entertaining session where you’ll discover the power of effective crisis communication while being thoroughly entertained. Get ready to laugh, learn, and leave with the tools you need to face any PR challenge head-on.
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But Molly isn’t just about corporate crisis management. She’s also a master at making PR and Communications accessible to everyone, thanks to her popular Tiktok channel. Her unique approach has earned her a legion of fans, all of whom have benefited from her expert advice.
Whether you’re looking to learn about crisis management or want to up your PR game, Molly’s the one to call.
So, if you’re looking for a keynote speaker who can both educate and entertain, look no further than Molly McPherson. Book her for your next event and see for yourself why she’s one of the most sought-after speakers in the industry.
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Official Speaker Bio
News junkie and culture enthusiast Molly McPherson has harnessed her two-decade-long journey in public relations, emergency management, and the media industry to create an innovative approach to PR crisis management, particularly those that detonate online.
In addition to her contributor role at Forbes.com, Molly is popularly referred to as the “PR Lady” on TikTok – known for having a keen eye for deciphering subtext and drawing leadership lessons from breaking news stories. Here, she captivates her over 300,000-strong followers with her astute analysis of zeitgeist-defining popular culture moments using her Indestructible PR® framework and nuggets from her book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.”
With her energetic presence as a keynote speaker, Molly regales the audience with tales and tips from real-life crisis communication, public relations, and social media crises. Her podcast, “Indestructible PR® with Molly McPherson,” serves as a weekly masterclass in PR and communication strategy.
In the aftermath of Hurricane Katrina, Molly held a pivotal role in the external affairs office of the Federal Emergency Management Agency (FEMA) working on strategic communications and media relations. There, she pioneered the agency’s first foray into digital media, and was a member of the agency’s first on-site broadcast team reporting directly from hurricanes and tropical storms.
Earlier, as the Director of Communications for the Cruise Line International Association in Arlington, Virginia, she adeptly managed the official media responses during critical events. These included maritime security concerns in the aftermath of the 9/11 attacks, and the norovirus outbreak on cruise ships in 2002. Molly earned her Master of Science in Mass Communication with a concentration in new media from Boston University. Molly earned her Master of Science in Mass Communication with a concentration in new media from Boston University.
She graduated from the University of St. Thomas with a Bachelor of Arts degree in Communication with a concentration in broadcast journalism. She is a member of the Public Relations Society of America and earned her Accreditation in Public Relations in 2018. In 2023, she was named an Adweek Creative Visionary Award Winner: Careers Creator of the Year.
Molly is now transitioning from her main hustle – as the chauffeur to her four amazing kids who brought her to nearly every hockey rink, baseball diamond, lacrosse and soccer field in New England. Molly embraces her passions outside of work. She is an avid runner, pretend expert chef, sports fan, and a dog mom forever.
News junkie and culture enthusiast Molly McPherson, with her two decades of experience in public relations, emergency management, and the media industry, has carved out an innovative approach to online PR crisis management. Fondly known as the “PR Lady” on TikTok, Molly shares leadership lessons from breaking news stories with her over 245,000 followers, utilizing her Indestructible PR® framework. In addition, she is a contributing writer on Forbes.com and hosts the podcast, “Indestructible PR® with Molly McPherson,” a weekly masterclass in PR and communication strategy. Her roles have included pivotal positions at the Federal Emergency Management Agency (FEMA) and as the Director of Communications for the Cruise Line International Association, where she expertly managed media responses during major crises.
Molly holds a Master of Science in Mass Communication with a concentration in new media from Boston University and a Bachelor of Arts degree in Communications from the University of St. Thomas. As a member of the Public Relations Society of America, she earned her Accreditation in Public Relations in 2018 and was named an Adweek Creative Visionary Award Winner: Careers Creator of the Year in 2023.
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From Crisis to Control: Spotting Red Flags and Harnessing the Power of Social Media to Stop PR Disasters in Their Tracks
In today’s digital age, social media platforms like TikTok can make or break a brand’s reputation in a matter of seconds. One viral video or negative comment can quickly spiral into a full-blown crisis, leaving companies scrambling to defend their image and salvage their reputation.
But how can you effectively handle a crisis on TikTok or another social media platform? What steps should you take to protect your brand and come out on top? This session covers strategies and tactics that companies can use to defend their reputation against a viral attack on social media from Molly McPherson, who runs a popular TikTok account for analyzing well-known PR crises.
Participants will have the opportunity to work through hypothetical scenarios and practice applying these principles in real-world situations. By the end of the session, attendees will have gained practical skills and insights into how they can defend their brand’s reputation from a viral attack on TikTok.
