Booking for Fall ’23/Spring ’24


Molly McPherson is a crisis communications expert and PR guru who’s taking Tiktok by storm. With over 20 years of experience in the field, Molly has helped countless individuals and organizations navigate even the toughest of situations.

Audience Tailored Talks with a

Lasting Impression

But Molly isn’t just about corporate crisis management. She’s also a master at making PR and Communications accessible to everyone, thanks to her popular Tiktok channel. Her unique approach has earned her a legion of fans, all of whom have benefited from her expert advice.

Whether you’re looking to learn about crisis management or want to up your PR game, Molly’s the one to call.

So, if you’re looking for a keynote speaker who can both educate and entertain, look no further than Molly McPherson. Book her for your next event and see for yourself why she’s one of the most sought-after speakers in the industry.



The TikTok of a Crisis: How to Quickly Respond to a Social Media Crisis and Come Out On Top


Digital Deception: How Special Interest Groups Weaponize Misinformation Online to Derail Organizational Initiatives

Official Speaker Bio

Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues – from emerging to crisis – by combining her knowledge of current communication practices with years of media and crisis management experience.
In addition to hosting the podcast “The Indestructible PR Podcast with Molly McPherson,” she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.




with Molly

TikTok: @mollybmcpherson
Twitter: @mollymcpherson
Instagram: @molly.mcpherson
YouTube channel: @MollyMcPherson


The TikTok of a Crisis

In today’s digital age, social media platforms like TikTok can make or break a brand’s reputation in a matter of seconds. One viral video or negative comment can quickly spiral into a full-blown crisis, leaving companies scrambling to defend their image and salvage their reputation.

But how can you effectively handle a crisis on TikTok or another social media platform? What steps should you take to protect your brand and come out on top? This session covers strategies and tactics that companies can use to defend their reputation against a viral attack on social media from Molly McPherson, who runs a popular TikTok account for analyzing well-known PR crises.

By examining real-life examples of brands that have successfully navigated crises on TikTok, as well as those who have stumbled and suffered reputation damage, Molly will also discuss the key principles of crisis management, including her PR response framework to help respond quickly and transparently, take ownership of the situation, and communicate effectively with stakeholders.

Participants will have the opportunity to work through hypothetical scenarios and practice applying these principles in real-world situations. By the end of the session, attendees will have gained practical skills and insights into how they can defend their brand’s reputation from a viral attack on TikTok.