Audience-tailored talks with a
LASTING IMPRESSION
But Molly isn’t just about corporate crisis management. She’s also a master at making PR and Communications accessible to everyone, thanks to her popular Tiktok channel. Her unique approach has earned her a legion of fans, all of whom have benefited from her expert advice.
Whether you’re looking to learn about crisis management or want to up your PR game, Molly’s the one to call.
So, if you’re in need of a keynote speaker who can both educate and entertain, look no further than Molly McPherson.
Book her for your next event and see for yourself why she’s one of the most sought-after speakers in the industry.
SIGNATURE TALK
From Crisis to Control: Spotting Red Flags and Harnessing the Power of Social Media to Stop PR Disasters in Their Tracks
LEARN MOREOfficial Speaker Bio
In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.
As an APR-certified crisis management and public relations practitioner, Molly uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt.
Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is working on her forthcoming book.
In her career, she's known as an innovator in crisis communication, from introducing digital media strategies at FEMA to developing some of the first crisis communication web resources as communications director for cruise lines during critical incidents like the 9/11 attacks and the 2002 Norovirus outbreaks.
Her insights have garnered international attention, making her a recurring commentator for respected outlets such as NBC News, CNN, NPR, Access Hollywood, CTV News, and The Today Show in Australia. She has also been a featured commentator on ABC's Impact x Nightline, TMZ Investigates on Fox, and Vice TV's NINE LIVES OF...
Additionally, Molly has provided commentary for outlets such as the New York Times, the Los Angeles Times, the BBC, and the Wall Street Journal.
Beyond her media presence, Molly is a celebrated keynote speaker, an Adweek Creative Visionary Award winner, and a Forbes.com contributor writing about leadership and crisis management. She has taught companies, leaders, brands, and hundreds of thousands of online followers how to navigate a PR crisis in the tricky digital media era.
SIGNATURE TALK
From Crisis to Control: Spotting Red Flags and Harnessing the Power of Social Media to Stop PR Disasters in Their Tracks
In today’s digital age, social media platforms like TikTok can make or break a brand’s reputation in a matter of seconds. One viral video or negative comment can quickly spiral into a full-blown crisis, leaving companies scrambling to defend their image and salvage their reputation.
But how can you effectively handle a crisis on TikTok or another social media platform? What steps should you take to protect your brand and come out on top? This session covers strategies and tactics that companies can use to defend their reputation against a viral attack on social media from Molly McPherson, who runs a popular TikTok account for analyzing well-known PR crises.
By examining real-life examples of brands that have successfully navigated crises on TikTok, as well as those who have stumbled and suffered reputation damage, Molly will also discuss the key principles of crisis management, including her PR response framework to help respond quickly and transparently, take ownership of the situation, and communicate effectively with stakeholders.
Participants will have the opportunity to work through hypothetical scenarios and practice applying these principles in real-world situations. By the end of the session, attendees will have gained practical skills and insights into how they can defend their brand’s reputation from a viral attack on TikTok.
The "PR Lady"
With over two decades of experience in public relations, emergency management, and the media industry, Molly’s innovative approach to online PR crisis management has become synonymous with success. Affectionately dubbed the “PR Lady” by her enthusiastic followers on TikTok, she shares invaluable leadership lessons from breaking news stories, all based on her unique Indestructible PR® framework.
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