Master Crisis Communication: Free Expert-Led Online Masterclass
The 7-Sentence Crisis Cure:
From Chaos to Control in Under an Hour
Master Crisis Communication: Free Expert-Led Online Masterclass
The 7-Sentence Crisis Cure:
From Chaos to Control in Under an Hour
Hosted by Molly McPherson, M.S., APR
Ever see a headline and think,  “That could be me any day now?”Â
I’ve been there—heart pounding—knowing one wrong move could turn a crisis into a five-alarm meltdown.
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That’s why I rely on my Indestructible PR® framework, grounded in three simple but powerful steps
 1 Own it
 2 Explain it
 3 Promise it.
In this live rehearsal, I’ll grab a scandal straight from today’s headlines and walk you, sentence by sentence, through how I’d apply these steps to craft a statement that confronts the chaos head-on.
We’ll also peek at a “what not to do” version that only fans the flames, so you can see exactly how small tweaks can make or break your message.
No fluff here—I’ve perfected this approach in those late-night, do-or-die moments when everything’s on the line.
By the end, you’ll have the exact seven-sentence formula that keeps me calm, clear, and in command when a crisis hits.
Registration Required
