70: How to Conduct an Astronomically Bad Press Conference

Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.

In this podcast, I’m dissecting the Houston Astros' failed press conference.

The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.

[4:44] The planning.

This is the first question an organization needs to ask itself.

[9:16] The optics.

How you should appear - and not appear - on camera.

[11:53] The messaging.

Follow this framework to respond to any crisis.

[17:33] The opening statement.

Here’s the best way to knock your intro statement out of the park.

[18:09] The sentiment.

Why you need to get everyone aligned with the same message.

[19:44] The moral.

How to prevent a strikeout at your next press conference.

Mentioned on the episode:

Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”
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70: How to Conduct an Astronomically Bad Press Conference

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