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Ep. 284 - The Risk and Realities 

Of A 100% Denial Strategy

 

The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calling the shots, and whether they’re a success or a crash-and-burn moment. Expect sharp insights, straight talk, and an insider look at what’s really going on behind the scenes.

Summary 

In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world?

 

We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.

 

From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.

 

Mentioned in This Episode 

  • Garth Brooks' legal team’s denial strategy against sexual assault allegations
  • Lizzo's PR crisis over harassment and abuse claims by former dancers
  • Prince Andrew’s disastrous 2019 BBC interview about his connection to Jeffrey Epstein
  • Lance Armstrong’s decade-long denial of using performance-enhancing drugs
  • The risks of aligning solely with legal strategies in public crises

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Molly McPherson

Host

 

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