Meet Molly

Your go-to resource for crisis communications and public relations

Molly McPherson, a media and culture enthusiast, is an APR-certified public relations expert with decades of experience in public affairs, crisis communication, and emergency management. Recognized as the “PR Lady” by her online following, Molly has captured a broad digital audience through her blend of cutting-edge crisis management techniques and timely cultural insights. She is the author of the book ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis,’ and also hosts the “Indestructible PR® Podcast with Molly McPherson.”
molly mcpherson

Among her career milestones, Molly was instrumental in spearheading the Federal Emergency Management Agency’s initial entry into digital media. Prior to that, she managed the media responses for the cruise line industry based in Arlington, VA. During this period, she adeptly managed the industry’s media relations during several critical events, notably the aftermath of the 9/11 attacks and the 2002 norovirus outbreaks on cruise ships. Molly is often featured in media outlets for her insights on current events and cultural phenomena, with appearances on NBC News, ABC’s Impact x Nightline, and Access Hollywood. Her commentary is also published in print outlets such as the New York Times, Wall Street Journal, and the Boston Globe. In addition to being a 2023 Adweek Creative Visionary Award recipient, Molly is a contributor and holds a Master of Science in Mass Communication from Boston University.

 Follow Molly to learn why you need to follow the

Indestructible PR® framework.

Over 175,000 people follow Molly everyday on TikTok to learn how to respond to a social media crisis.

Stop worrying about the next crisis. Instead, learn how to prevent it so you can protect your organization and yourself.

Learn more about crisis communication with Molly +Co.


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In crisis? Hire Molly to help.

Indestructible is perfect for anybody who runs a business or communicates on behalf of one and wants to increase the value and reputation of the business.

Does public backlash, humiliation, or even worse ‘being canceled’ in today’s digital age keep you up at night? Indestructible will help you become a trusted communicator during any crisis.