MEET MOLLY MCPHERSON
Your go-to resource for crisis communications and public relations
I’m Molly. I know that now more than ever, you want to get your brand and organization to connect with your audience. To do that, you need to know how to communicate with your internal and external stakeholders. But that’s easier said than done in today’s fast-moving digital world, which leaves you wondering: is it even possible to stay ahead of the next crisis?
I can answer with a resounding YES.
As a nationally recognized expert on crisis public relations management in the age of social media, I know exactly what needs to be done to ensure you’re proactive instead of reactive.
Whether you’re representing an organization, brand, or yourself, you know how important it is to avoid a crisis. One wrong move could undo years of building a solid reputation and cost your organization time and money.
That’s why you need Indestructible PR™.
From my years of crisis-management experience and mining news stories and tweets for ripped-from-the-headline examples, I created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation.
My Indestructible PR™ frameworks help you create the right message, at the right time and deliver it in the right place.
So stop worrying about the next crisis. Instead, learn how to prevent it so you can protect your organization and yourself.
Here are 3 ways to get started to work with Molly.
Molly McPherson, M.S., APR is a nationally recognized expert on crisis public relations management in the age of social media and author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.
Host of the podcast “Confident Communications with Molly McPherson,” she frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.
@mollymcpherson on Twitter
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and crisis management experience to help organizations manage issues – from emerging to a crisis – to ensure they emerge with their reputation intact. Molly created a PR framework for response in the age of online stakeholder activism.
She is a public relations advisor for many businesses and not-for-profit organizations as well as a highly-rated featured speaker on the topics of crisis communications, public relations, and leadership for several national agencies, associations, and conferences.
Before starting her consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk Virus outbreak in 2002.
More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.
Molly has been a featured speaker in public relations, crisis communications, public speaking, and social media at numerous venues, including the Harvard Kennedy School. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.
(c) 2021 Molly McPherson, All Rights Reserved. EOE.