In Molly McPherson's world, just about anything is a tell.

That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.

As an APR-certified crisis management and public relations practitioner, Molly uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt.

Molly is the author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis" and is working on her forthcoming book. 

In her career, she's known as an innovator in crisis communication, from introducing digital media strategies at FEMA to developing some of the first crisis communication web resources as communications director for cruise lines during critical incidents like the 9/11 attacks and the 2002 Norovirus outbreaks.

Her insights have garnered international attention, making her a recurring commentator for respected outlets such as NBC News, NPR, Access Hollywood, and Australia's Today morning show. She has also been a featured commentator on ABC's Impact x Nightline, TMZ Investigates on Fox, and Vice TV's NINE LIVES OF...

Additionally, Molly has provided commentary for outlets such as the New York Times, the Los Angeles Times, the BBC, and the Wall Street Journal.

Beyond her media presence, Molly is a celebrated keynote speaker, an Adweek Creative Visionary Award winner, and a Forbes.com contributor in leadership and crisis management. She has helped thousands of people, brands, and companies work through crises using the guiding principles she shares with her clients—own it, explain it, promise it.