The Problem 

Every day, an organization is taking a hit to its reputation. 

  • In the press.
  • On social media.
  • In the hallways or over email from employees. 

A positive reputation has never been more critical than now due to the power and influence of the online press and social media.

The rapid news cycle has created a media ecosystem where an organizations’ vulnerability is higher than normal due to increased scrutiny and online chatter that can spill into the general discourse. 

When an organization is responding to an incident or crisis, the risk of marking the wrong statement at the wrong time, and in the wrong channel, means the vulnerability is even greater. 

In my years of experience successfully helping electric organizations public relations, crisis, and emergency management, I've noticed many of the communication strategies and tactics used in the last decade no longer apply to the companies operating in the age of digital.  

Managing a crisis in today's media environment means not only do you survive and thrive from this initial incident but not creating another crisis from a poor response. 

Confusing messaging can lead to all kinds of problems: 

  • The members don’t fully understand your co-op’s stance on HR
  • Your members do not understand your service and how it fits into the marketplace.
  • Your salespeople have to achieve goals in an environment of chaos if a response is not managed well.

Not only this, but:

The reputation of the company can be damaged in one moment from one:

  • terrible soundbite
  • poorly written statement
  • social media posts

That’s why I have created a media training workshop designed for responding to the stakeholders in the age of digital and social media.


The Solution

A virtual media training designed for an age when so much of the public discourse is online because so many people are working online.

This two-day virtual training is designed to prepare senior leadership with the right response by crafting messages that are built from the strength of the organization and delivered in the right format at the right time.

From the trade press to the news; from video to print - a training for today's viral content environment.

The Plan 

The virtual training is delivered in two parts: 

Session 1: Communication Audit 

Senior leadership meets with me for a virtual 90-media auditing session. Working as a moderator, I will advance the team through a series of questions to establish a narrative to build a response framework. 

Areas of discussion: 

  • Strengths, weaknesses, opportunities, and threats. 
  • Owned and leased communication channels
  • Potential issues that require a media response. 

Session 2: Media Response Training

Senior leadership meets with me for a two-hour training session with a 30-minute break in the middle to 

 Hour 1: Preparing the Response

  • Key Messaging and Talking Points when preparing crisis communication 
  • Social Media 
  • Media and Video Tips for Senior Leadership 

30-Min Break and Video Exercise 

Hour 2: Delivering the Response 

  • Live Q&A exercise 
  • Review of taped key response 
  • Disseminating the messaging: Creating the right message at the right time using the right communication channels. 

Program Benefits 

For Icomera Leadership

  • Effective messaging to use in interviews and issues relating to crisis management, public relations, and incident management. 
  • Learn the words and phrases that mitigate risk and assure stakeholders of Icomera's positioning. On the right channel no matter the incident. 
  • Aligning an organization around a common messaging framework.

This media response training that will help Icomera senior leadership communicate clearly in a time of crisis that perfectly aligns with current business continuity plans and procedures.