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Proactive PR Strategy Sessions & Quick Fix Plans: Safeguard Your Brand, Business, or Personal Reputation
Don't just react—be proactive. Our PR Strategy Sessions and Crisis Communication plans offer a comprehensive approach to crisis management, from preemptive measures to rapid response in the digital age, safeguarding your brand, business, or personal reputation at every turn.
PR Consulting Packages
With Molly's hourly consulting sessions, you're not just getting advice; you're gaining a partner in managing your online reputation, equipped with the expertise and insights to turn a crisis into a controlled and strategic narrative.
Book 90 minutes for your Rapid Response Consulting session allows you to schedule on-demand for $750.
Ideal for urgent public relations issues requiring the expertise of a crisis communication specialist, this session provides the necessary time for assessment and response suggestions. You can securely upload background information to our online portal for Molly to review before the session.
Package Inclusions:
- Get peace of mind by meeting with Molly in a 90-minute session via Zoom to discuss your situation.
- An immediate threat assessment of the crisis to determine the next steps.
- Guidance for rapid response to work your way through the crisis.
This 60-minute session is perfectly suited for addressing pressing public relations concerns that demand the insight of a crisis communication expert. You have the opportunity to securely upload any relevant background information to our online portal, which Molly will review before your meeting. During the session, Molly will attentively listen to your concerns, providing verbal advice and strategic options.
This option is recommended for those who need expert advice to determine if their situation requires a public response.
Package Inclusions:
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A 60-minute consultation with Molly via Zoom or phone to explore your specific circumstances.
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An assessment of the immediate threats posed by your crisis.
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Advice on effective rapid response strategies.
Priced at $500 per session, the Crisis Navigator Consulting package includes three 60-minute sessions and is perfect for anyone with an emerging crisis or in need of consulting for communication issues.
These sessions allow you to discuss an emerging issue or crisis from external and internal perspectives. It's like having Molly work on a project with your team.
Package Inclusions:
- Three 60-minute Zoom sessions.
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Up to 10 minutes of email correspondence before each session.
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Printed step-by-step guide for managing your issue.
Why Hourly?
Need a Crisis Communicaiton Plan?
Molly has Crisis Communication Playbooks to Protect You from Online Controversies and Attacks
When you're under attack online, you need specialized expertise. That's where our Crisis Communication Playbooks and One-on-One Consulting come in. Tailored to your unique situation, these services provide the focused guidance and actionable steps you need to protect yourself from online controversies and attacks.
Let’s Work Together for a Crisis Quick Fix:
The Crisis Communication Playbook
Introducing Molly McPherson’s "Indestructible PR® Playbook", a specialized strategic crisis management package designed for practical application in real-world scenarios. Gain expertise in efficiently managing viral crises, including crafting impactful press and social media statements. This resource can be effortlessly shared with your crisis response team for a coordinated and unified strategy. Tailored for individuals or organizations grappling with emerging or ongoing PR crises, this comprehensive plan consists of three essential components:
Threat Analysis:
Why Are You Under Attack? And By Whom?
The first step in our playbook is a comprehensive Threat Analysis. This phase not only equips you with a clear understanding of why you're under attack but also identifies who is targeting you. By conducting a rapid SWOT analysis and stakeholder mapping, we pinpoint vulnerabilities, opportunities, and key players. This multi-faceted approach provides a nuanced view of the crisis landscape, enabling you to prepare a more targeted and effective response.
Messaging:
Write Your Response
The second component focuses on Messaging. Do you need to apologize or correct the record? The playbook will guide you to the right response, in the right place, at the right time. We distill your communication into a single, impactful statement, a key message, and three talking points. Whether it's a statement on Instagram, a message in your Facebook Group with comments on or off, or deciding between a story or a grid post, we've got you covered.
Digital Engagement Strategy:
Determining the Optimal Platform for Your Statement
Going viral for the wrong reason can make you feel overwhelmed, unable to focus on anything else but resolving the issue. When the public sentiment turns against you, Molly provides assurance and guidance to help you navigate through it. This final component of the playbook offers a multi-tiered Digital Engagement Strategy, advising you on the most effective platforms to post your statement for immediate rapid-response and long-term reputation rebuilding.
Frequently Asked Questions
Can my organization hire you for 1:1 consulting?
Do you offer virtual presentations?
Are you booking in-person events?
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Work with Me
Trust me to lead you through this situation, and you'll emerge stronger than you entered.
Elevating Confidence Over Fear in Crisis Response