Training & Workshops
Put away the tired talks about communications and business management.
There's a new type of training: current, topical and provides immediate results for your C-level, management and board of directors.
I want to tell you something you haven’t heard before and communicate in a different way. Attendees will walk away with something that benefits their professional and personal lives, protecting their organization, business, cooperative as well as everyone’s reputation.
Crisis Management & Media Training for Executives in the Age of Social
There’s no such thing as a closed-door meeting, and everything you do and say online can (and will) come back to haunt you. Wherever you turn (or click), executives are being eaten alive by the social feed. So how do you protect your brand, your board and your CEO from a swift fall? It’s not just up to your communications director anymore; every team member potentially plays a part in crisis management. Learn how to safely buttress your brand on social media, then use your knowledge to properly to mitigate the damage.
Trending Now: How to Stay Ahead of a Crisis
A single complaint may not qualify as a crisis, but it can quickly escalate if someone talks negatively about your business on social media--or if your response isn’t handled correctly. All it takes is one tweet or viral video to cause one business or an entire category’s reputation to spiral out of control. Learn how to mitigate crises, respond to public complaints and stay on top of any media fallout.
Death by a Thousand Clicks: When poor digital media practices slowly kill your reputation…one click at a time
Every second counts in a crisis. There’s no time for missteps, miscommunication or mistweets. With the advent of social media, the traditional crisis responses of the past are now mostly obsolete. A timely and well-crafted response is critical in today’s fast and viral digital environment. Whether the crisis was caused by a customer, member or even an employee, learn what to do to avoid permanent damage to your organization.
Evolution of the Media: How to Become a Next-Gen Communicator
Mass media is as powerful today as it was a century ago, it’s just delivered differently. Communicators have more power than ever to distribute information, enable first-hand access to anyone in the company and provide real-time, meaningful content directly to audiences--at their fingertips. Communicators who manage the shift, shine. But those who fall behind it are more likely to put their organizations--and themselves--at risk. Learn the successful communications strategies that stand the test of time and the current tools communicators need to succeed.