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Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.

Be Heard • Be Seen • Be Relevant

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Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

Calming your Critics: How to Respond to an Online Activist Group

September 30, 2019

 No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you–warranted or not. You need an action plan so you can quickly respond to these online attacks professionally…

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Sorry, Not Sorry: Apologizing in the Age of Digital

September 23, 2019

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation. A cast member on a popular television program is hired, then quickly fired for comments made on a…

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The Art of Negotiating and Active Listening with Scott Harvey

September 17, 2019

Leaders in business juggle communication challenges from all angles–their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfortunately, that’s not always what happens in the real world. As this week’s guest, Scott Harvey, tells us, too many people…

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9/11 to Today: Ways We Have Changed in Communications and in Business

September 10, 2019

What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard about the first plane crashing into the World Trade Center. But have you…

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How to Use LinkedIn Like a Boss

September 3, 2019

Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month LinkedIn is the place to be. If you know how to use it. This month’s training in the Confident Leader Network is all about LinkedIn–how to get started and how to make sure your profile…

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