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Confident Communications with Molly McPherson

If you're frustrated and worried about how to communicate in today’s highly-scrutinized media environment,

Molly has you covered.

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Learn how to respond in the right way at the right time with public relations expert Molly McPherson, APR. This podcast is your guide for examining how communications can make or break a brand, organization, or leader—discussing the best practices in PR, digital media, crisis communications, and social media.

The podcast offers a mix of analysis of current events and interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

Everything is PR.

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The Confident Communications podcast is available for online listening on all the major podcast apps, as well as here on my website. Subscribe using your preferred podcast player by following the links below and make sure to leave a review!

Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

118: How to Deliver Bad News

Ep. 118: How to Deliver Bad News

January 26, 2021

Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it? Not only is it one of the most dreadful conversations you can have, it can also lead to permanent pain if not handled properly. On this episode of the podcast, how to deliver bad…

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Ep. 117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks

Ep. 117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks

January 18, 2021

There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend President Donald Trump’s speech on the National Mall, in Washington, D.C. on January 6th? Did a…

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116: What Executives Should Know About Speaking Out on Politics and Social Issues

January 11, 2021

There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.? My guest, Anthony Hayes, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash. About the…

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115: The ONE Word that Will Stop a Crisis Dead in its Tracks

115: The ONE Word that Will Stop a Crisis Dead in its Tracks

January 4, 2021

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish…

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114: COVID-19 Communications: The Best Advice from PR Experts

114: COVID-19 Communications: The Best Advice from PR Experts

December 28, 2020

The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.* I have assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning to offer their take…

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