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Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.
The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.
Everything is PR.
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About Your Host
Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age.
Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story.
Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out is how to make writing a little less something you dread. When I was a…Read More
For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications Podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer. A former opera singer and current public speaker…Read More
Did you watch the 2019 Oscars telecast? I did – that’s why I’m looking at how the stars’ publicists did on the most important night in Hollywood. It was the first time in the history of the broadcast that the program went host-less. Join me and my long-term friend and fellow pop culture enthusiast Mary…Read More
Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurtful and impactful (think: the Fyre Festival). Most people can’t spot a lie because humans are wired…Read More
More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs when it comes to communicating with the American public. In this non-partisan episode…Read More