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Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.

The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

Everything is PR.

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Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

Bully!: Presidential Communications Throughout the Ages

February 12, 2019

More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs when it comes to communicating with the American public. In this non-partisan episode…

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How to Talk About Racism Without Sounding Like a Racist

February 5, 2019

Race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away. Part of being an effective communicator means being able to relate to and talk to a wide range of people, regardless of race, creed, origin, sexual preference, age and more.…

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Covington Chronicles: When an “Encounter” Goes Viral

January 29, 2019

When a big news story hits the airwaves, we all tune in. Of course, we all want to know what’s going on in our world, but sometimes we tune in because we thrive on seeing the media fallout. We recently heard, and saw, the story of Nick Sandmann, a Covington, Kentucky teen who was caught…

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The Art of Messaging a Divorce: The Jeff Bezos Method

January 22, 2019

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel – Twitter. Twitter posts for high-profile news announcements have taken…

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How Not to be a Bridezilla: Tips for Navigating the Dynamics of Weddings

January 15, 2019

December is one of the most popular times of the year to get engaged, which means that many women are planning weddings! There are so many communication dynamics that go into wedding planning–from announcing the big day to booking vendors to managing family relationships and opinions. In this episode, we’re tackling all of these issues,…

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