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Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
Be Heard • Be Seen • Be Relevant
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About Your Host
Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age.
Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story.
December is one of the most popular times of the year to get engaged, which means that many women are planning weddings! There are so many communication dynamics that go into wedding planning–from announcing the big day to booking vendors to managing family relationships and opinions. In this episode, we’re tackling all of these issues,…Read More
More than 18 million people tuned in to the 2019 Golden Globes on Sunday night and I was among them, as usual. As a Gen-Xer, I’m a pop culture fan and usually tune into the awards shows for both the entertainment value and to theorize about publicists’ angles. The show did not disappoint, as I…Read More
Every business needs a foundation to communicate with its employees, which is why I brought Victoria Dew of Dewpoint Communications to talk about this critical piece of the communication puzzle. Victoria’s unique perspective as a former entertainment industry professional and in-house communication professional both in the U.S. and overseas helps to bring a new…Read More
Communication fails are a starting point in talking about the importance of having a sound communication skill set. And there were a lot of them in 2018. It helps to know what mistakes look like so you can avoid them, and even learn how to come back from them effectively. Last week, I talked about…Read More
With the year coming to an end, this week’s episode delves into ten communication wins of the year by the people, politicians, brands, and beer drinkers who made headlines and then made hay from an earlier challenge they faced at some point in 2018. The stories on the list range from publicity stunts to political…Read More