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Public Relations expert Molly McPherson, APR, reveals the best practices for helping leaders become indestructible in today's digital age by creating crisis-resilient organizations.
The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.
This podcast helps leaders, executives, and entrepreneurs - anyone who communicates for a living - take the fear out of "putting themselves out there" in the age of public scrutiny. A podcast to help you communicate confidently in your writing, speaking, body language, and social media.
Everything is PR.
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About Your Host
Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age.
Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story.
Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both went viral recently because of the college cheating scandal. No one wants to go viral like that. The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and…Read More
Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out is how to make writing a little less something you dread. When I was a…Read More
For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications Podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer. A former opera singer and current public speaker…Read More
Did you watch the 2019 Oscars telecast? I did – that’s why I’m looking at how the stars’ publicists did on the most important night in Hollywood. It was the first time in the history of the broadcast that the program went host-less. Join me and my long-term friend and fellow pop culture enthusiast Mary…Read More
Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurtful and impactful (think: the Fyre Festival). Most people can’t spot a lie because humans are wired…Read More