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Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.
The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.
Everything is PR.
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About Your Host
Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age.
Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story.
Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, communications professionals need to change their methods if they want their news releases to get…Read More
The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein – at one time or another – a friend. From Washington D.C. to Manhattan, to even (gulp) The Palace, people who have a history with Epstein needed to say…Read More
In the early hours of July 17, 1999, the world watched and waited to find out the fate of America’s son, John F. Kennedy, Jr. The night before, he took off from Essex County airport in his single-engine plane carrying his wife, Carolyn Bessette Kennedy, and sister-in-law, Lauren Bessette. They were bound for Martha’s Vineyard…Read More
My job is professional development, teaching business leaders how to up their communication game. I’d like to think that I have my presentation and curriculum development skills up to par with some of the best–a requirement when you’re trying to keep high-achieving students engaged. But I hear two things from many of my audience members:…Read More
No matter your profession, you’ll have plenty of opportunities to be on camera (whether you welcome the idea or not). But like speaking in front of a crowd, not everyone is a natural at it. You worry about looking frumpy, saying the wrong thing, sweating through your suit jacket or stuttering through your remarks. These…Read More