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Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.

The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

Everything is PR.

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Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

A Crisis Response Case Study: Minneapolis

A Crisis Response Case Study: Minneapolis

June 1, 2020

 The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd’s death is fresh. In such a tragic and confusing time, one thing is clear – the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St.…

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How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

May 25, 2020

For leaders, it’s not always an easy task to figure out their employees’ needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don’t feel connected to the leadership at a company is far greater if an effective line of communication is not in…

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Molly McPherson Eating Our Words Episode 82

Eating Your Words: Cookbook Author Alison Roman’s Recipe for an Apology

May 18, 2020

“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Hall of Shaming after she attacked the business strategies of the face of the…

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What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

May 11, 2020

If you turn on the television or spend any time on social media, there is no doubt you’ve heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music – somber.    Now more than ever… In these times of uncertainty… As the doors may be closed…  …

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How to Be An Exceptional Podcast Guest with Kelly Glover

How to Be an Exceptional Podcast Guest with Kelly Glover

May 4, 2020

Podcasting has become one of the most effective communication mediums today. Whether it’s a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach and influence.   On this week’s podcast, Molly speaks with Kelly Glover, the founder of the Talent Squad,…

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