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Confident Communications with Molly McPherson

If you're frustrated and worried about how to communicate in today’s highly-scrutinized media environment,

Molly has you covered.

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Learn how to respond in the right way at the right time with public relations expert Molly McPherson, APR. This podcast is your guide for examining how communications can make or break a brand, organization, or leader—discussing the best practices in PR, digital media, crisis communications, and social media.

The podcast offers a mix of analysis of current events and interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

Everything is PR.

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The Confident Communications podcast is available for online listening on all the major podcast apps, as well as here on my website. Subscribe using your preferred podcast player by following the links below and make sure to leave a review!

Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

cuomo PR crisis

123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo

March 2, 2021

Whenever there is a crisis, there is often the truth, and then there is the story we hear. Managing a crisis in the age of social media isn’t easy, especially when there are so many people with an opinion and a Twitter account. To get it right means you need to respond in a manner…

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122: How to Use Social Media In Emergency Situations: Winter Storm Edition

122: How to Use Social Media In Emergency Situations: Winter Storm Edition

February 22, 2021

Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs. The recent natural disasters have shown that social media is an integral part of the…

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121: The Absolute Best Response for a Friend Diagnosed with an Illness

February 16, 2021

Just found out your dear friend or family member was giving a scary diagnosis? Do you not know how to deal with it? Wondering how to respond? This episode is here to help. A deeply personal episode about how to respond to a friend or loved one who has recently been diagnosed with a shocking…

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120: One Piece of Content You Don't Want to Miss Sharing This Month

120: One Piece of Content You Don’t Want to Miss Sharing This Month

February 9, 2021

The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present. In this episode, why many companies and organizations may choose to overlook this important communication opportunity in February, and the potential negative impact if they do not. A must-listen for…

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How to Manage Communications When You Work for a Difficult Boss with Dr. Abby Medcalf

How to Manage Communications When You Work for a Difficult Boss with Dr. Abby Medcalf

February 2, 2021

Sometimes the hardest part of dealing with a bad news story for communicators is dealing with a boss whose opinions or behavior become the story. In an episode inspired by the recent story of the CEO of a restaurant group wading in on the 2020 election results with disastrous results, Dr. Abby Medcalf offers a…

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