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Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.

Be Heard • Be Seen • Be Relevant

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Molly McPherson

About Your Host

Molly McPherson is not your average public relations practitioner. She can whip out a media statement, geek out over how a crisis started and knows her way around Twitter but when you get right down to it, her role is to help leaders protect themselves in the digital age. 

Molly's combined experience as the head of communications for the cruise line industry and her role in shaping FEMA's online media efforts turned into a passion for helping organizations and their leaders feel comfortable communicating in the digital age. She is the founder of the online training program, Confident Leader Network and loves to talk about current events and how *not* to become the subject of the next viral news story. 

Cybersecurity Issues That Will Keep You Up at Night

October 14, 2019

This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks. This week’s guest helps companies prepare for the days they hope will never happen — a cyberattack. Mark Hoffman discusses how phishing attacks occur and why…

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Where in the World is Matt Lauer’s Reputation?

October 11, 2019

Matt Lauer is having is a very bad week. This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators. The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled…

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How To Communicate So People Listen To You

October 7, 2019

 We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important–because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you. This week on the Confident Communications…

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Calming your Critics: How to Respond to an Online Activist Group

September 30, 2019

 No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you–warranted or not. You need an action plan so you can quickly respond to these online attacks professionally…

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Sorry, Not Sorry: Apologizing in the Age of Digital

September 23, 2019

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation. A cast member on a popular television program is hired, then quickly fired for comments made on a…

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