It isn't easy for people to predict when a person or a brand will spin into a reputational crisis.
But it's easy for me.
I can spot it on the horizon and I am very good at knowing how to get out of it.
I'm not your average public relations practitioner.
Of course, I can whip out a media statement or a communication plan, geek out over how a crisis was started and know the ins and outs of Facebook. But when you get right down to it, my role is a lot dirtier than that — because I’m a cleaner. I keep organizations and its leadership looking spit-spot and spiffy online (ask me anything about how to not to destroy your organization's reputation from a late-night tweet, seriously). I am also a host of a podcast about building leaders' communication & PR skills. (People tell me I get them to spill too much tea. It's a treasured skill and a practical one for my biz, so thank you.)
My true north.
Teaching people how to feel comfortable communicating in the digital age - even if I have to do it with them kicking and screaming the whole way.
I’m a big believer in the power of authenticity. My work is to show leaders and executives that using online media to display truth and transparency in a time of outrage is a game-changer for reputation.
I help people become modern-age communicators in their industry and build crisis-proof businesses.
I earned my APR-certification in public relations and have extensive JIC experience from my emergency management days at the Federal Emergency Management Agency.
My secret sauce is combining my knowledge of current social media tools and practices with my years of news and public relations experience.
As a middle child born into Generation X, I know how to keep the peace while speaking to both sides, whether generational or ideological.
I speak and conduct workshops for many sectors:
- For-Profit and Non-Profit Boards
- Higher Education
Showing organizations and their leaders how to respond in the age of public backlash through:
- Indestructible Leadership
- Crisis Communications
- Public Relations
Originated the social media program within the Office of External Affairs for the Federal Emergency Management Agency
Director of Communications and spokesperson for the Cruise Line International Association
Started the Social Media Program within the Office of External Affairs for the Federal Emergency Management Agency
Featured Speaker for the Harvard Kennedy School, University of Minnesota & National Rural Electric Cooperative Association
Master of Science in Communications, Boston University
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and crisis management experience to help organizations manage issues - from emerging to a crisis - to ensure organizations emerge with their reputation intact. Molly is an expert in crisis response in the age of digital.
Molly is the host of the Confident Communications Podcast and frequently speaks about crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA's Office of External Affairs during post-Hurricane Katrina efforts and as head of communications for the Cruise Line International Association in Arlington, Virginia, Molly created a public relations framework for responding to a public backlash both online and in the press.
She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization's success in the digital age.
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and crisis management experience to help organizations manage issues - from emerging to a crisis - to ensure they emerge with their reputation intact. Molly created a PR framework for response in the age of online stakeholder activism.
She is a public relations advisor for many businesses and not-for-profit organizations as well as a highly-rated featured speaker on the topics of crisis communications, public relations and leadership for several national agencies, associations, and conferences.
Before starting her consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk Virus outbreaks in 2002.
More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.
Molly has been a featured speaker in public relations, crisis communications, public speaking, and social media at numerous venues, including the Harvard Kennedy School. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.
Molly McPherson is firmly grounded in the 7 Cooperative Principles and relies on them to guide her training of co-ops. As a highly-rated speaker, executive trainer and instructor for NRECA’s Education and Training program, she frequently interacts with cooperative CEOs, board directors, senior leadership and rural electric co-op employees.
Current Topics (2020)
- The New Rules of Reputation Management
- Learn the New Rules for Communicating in the Modern-Age Workplace
If you’re interested in booking me as a speaker or trainer, please click the button below and fill in the form.
SEE MOLLY IN ACTION
I speak on the topics of crisis communications, public relations and social media for national organizations, at conferences and on behalf of corporate leaders. Find out more about my speaking experience.
#CoopsLive 2017. Molly McPherson and Adam Schwartz bring the 7 Cooperative Principles to life in this lively presentation for cooperative communicators. Booking now for annual meetings.
When poor digital media practices slowly kill your reputation…one click at a time.
Molly McPherson talks about the ethics of social media for the creative community.