Learn more about the background and skills that make me your go-to resource for all things social media communication.
When you live in an online world like we do today, you need to have an online presence. No longer can you look at social media as something the Millennials do. It’s a part of everyday life, and if you’re not careful you’ll get lost in the online superhighway, passed over for someone more present and relevant.
Whether you’re a corporate executive, up-and-coming business leader or small business owner, how and when you position yourself online matters. It’s no longer okay to be absent, and it’s even more important that you present yourself in a consistent, professional manner. You need to be part of the conversation.
Social media is the Good Old Boys network of years past. It’s where people gather to network and educate, grow relationships and do business. It’s time to say goodbye to the golf course and country club and say hello to the 21st century. There’s a new way to do business.
I combine my knowledge of current social media tools and practices with years of news and public relations experience to teach you and your team how to engage online. I help you find the right strategy for communication by combining the best practices of today with the proven methods of the past.
Grow your social fluency and stay significant among your peers, your team, and your organization.
Originated the social media program within the Office of External Affairs for the Federal Emergency Management Agency
Director of Communications and spokesperson for the Cruise Line International Association
Started the Social Media Program within the Office of External Affairs for the Federal Emergency Management Agency
Featured Speaker for the Harvard Kennedy School, University of Minnesota & National Rural Electric Cooperative Association
Master of Science in Communications, Boston University
MORE ABOUT ME
I love Twitter, give into Facebook and was initially ambivalent about LinkedIn, until I discovered the awesome power it has to grow a professional reputation for both business owners and corporate execs. I also love to scroll through Instagram, but reluctantly admit it works better in the hands of a Millennial. Or my four teenagers.
CLIENTS I'VE WORKED WITH
the coop way
Short Media Bio
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the 7 Co-op Principles that guide her training of CEOs, board directors, senior leadership & electric co-op employees.
Long Media Bio
Molly McPherson, M.S., APR, combines her thorough knowledge of current digital and social media practices with years of news and public relations experience to help her clients find the right strategy for 21st-century communications. She is the founder of the Communicate with Confidence Training Program and a frequent featured speaker on the topics of crisis communications, public relations and social media for several national agencies, associations, and conferences.
Before starting her consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk virus outbreaks.
More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.
Molly has been a featured speaker in public relations, crisis communications, public speaking, and social media at numerous venues, including the Harvard Kennedy School. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.
Molly McPherson is firmly grounded in the 7 Cooperative Principles and relies on them to guide her training of co-ops. As a highly-rated speaker, executive trainer and instructor for NRECA’s Education and Training program, she frequently interacts with cooperative CEOs, board directors, senior leadership and rural electric co-op employees.
- Power Speak & Weak Speak
- Arming Your Business for a Crisis
- Meeting Your Customer in the Digital Age
- Getting the Board On Board with Social Media
- The Secrets of Social Media: Clues for Connecting with your Customers
- What if Alexander Hamilton was on Facebook?
Getting “Revolutionary”: Digital PR Lessons from this Famous Founding Father
- Arming Your Co-op for Today's Media: Tools, Tasks, and Tactics for the Digital Age
- The Bully Pulpit: Modern Communication Tips from our History's Leaders
If you’re interested in booking me as a speaker or trainer, please click the button below and fill in the form.
SEE MOLLY IN ACTION
I speak on the topics of crisis communications, public relations and social media for national organizations, at conferences and on behalf of corporate leaders. Find out more about my speaking experience.
CoopsLive | #CoopsLive Molly McPherson Adam Schwartz
Social-Savvy Tactics to Put a New 'Face" on the 7 Cooperative Principles. The cameras will be rolling on Facebook Live as we bring the seven cooperative principles to life – one by one - in this fun and interactive session using live 21st-century communication tools to revitalize 19th-century co-op ideas. We will showcase the best social media platforms to help your co-op bridge the generations and encourage active engagement with your membership. CONNECT attendees in the room are invited to use their personal or co-op Facebook, Twitter, and Instagram account as we project live news feeds during the session while their colleagues can do the same back at their co-op.
#CoopsLive 2017. Molly McPherson and Adam Schwartz bring the 7 Cooperative Principles to life in this lively presentation for cooperative communicators. Booking now for annual meetings.