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Short Media Bio

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the 7 Co-op Principles that guide her training of CEOs, board directors, senior leadership & electric co-op employees.

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Long Media Bio

Molly McPherson, M.S., APR, combines her thorough knowledge of current digital and social media practices with years of news and public relations experience to help her clients find the right strategy for 21st-century communications. She is the founder of the Communicate with Confidence Training Program and a frequent featured speaker on the topics of crisis communications, public relations and social media for several national agencies, associations, and conferences.

Before starting her consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk virus outbreaks.

More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.

Molly has been a featured speaker in public relations, crisis communications, public speaking, and social media at numerous venues, including the Harvard Kennedy School. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.

Competitive Differentiation
Molly McPherson is firmly grounded in the 7 Cooperative Principles and relies on them to guide her training of co-ops. As a highly-rated speaker, executive trainer and instructor for NRECA’s Education and Training program, she frequently interacts with cooperative CEOs, board directors, senior leadership and rural electric co-op employees.

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Preferred Topics

  • Power Speak & Weak Speak
  • Arming Your Business for a Crisis
  • Meeting Your Customer in the Digital Age
  • Getting the Board On Board with Social Media
  • The Secrets of Social Media: Clues for Connecting with your Customers
  • What if Alexander Hamilton was on Facebook?
    Getting “Revolutionary”: Digital PR Lessons from this Famous Founding Father
  • Arming Your Co-op for Today's Media: Tools, Tasks, and Tactics for the Digital Age
  • The Bully Pulpit: Modern Communication Tips from our History's Leaders

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