Media

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Short Media Bio

Molly McPherson (@MollyMcPherson) combines her thorough knowledge of current social media tools and practices with years of news and public relations experience. She helps her clients find the right strategy for 21st-century communications by combining the best practices of today with the proven methods of the past.

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Long Media Bio

Molly McPherson (@MollyMcPherson) combines her thorough knowledge of current social media tools and practices with years of news and public relations experience. She helps her clients find the right strategy for 21st-century communications by combining the best practices of today with the proven methods of the past.

She is a frequent featured speaker on the topics of crisis communications, public relations and social media for several national agencies and associations, including FEMA, Homeland Security, and the National Rural Electric Cooperative Association.

Before starting her own consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk virus outbreaks.

More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.

Molly has been a featured speaker in public relations, crisis communications and social media at numerous venues, including the John F. Kennedy School of Government at Harvard University. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.

Competitive Differentiation

Molly McPherson is firmly grounded in the 7 Cooperative Principles and relies on them to guide her training of co-ops. As a highly-rated speaker, executive trainer and instructor for NRECA’s Education and Training program, she frequently interacts with cooperative CEOs, board directors, senior leadership and rural electric co-op employees.

BRAND GALLERY

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Preferred Topics

  • Power Speak & Weak Speak
  • Arming Your Business for a Crisis
  • Meeting Your Customer in the Digital Age
  • Getting the Board On Board with Social Media
  • The Secrets of Social Media: Clues for Connecting with your Customers
  • What if Alexander Hamilton was on Facebook?
    Getting “Revolutionary”: Digital PR Lessons from this Famous Founding Father
  • Arming Your Co-op for Today's Media: Tools, Tasks, and Tactics for the Digital Age

Reach out

If you’re interested in booking me as a speaker or trainer, please click the button below and fill in the form.

CLIENTS I'VE WORKED WITH