Molly McPherson in the Media

Available as a keynote presenter, press & news source, and subject matter expert

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Official Bio

Molly McPherson is a nationally-recognized expert on crisis public relations management in the age of social media who helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets for ripped-from-the-headline examples, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation.

Long Bio

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and crisis management experience to help organizations manage issues - from emerging to a crisis - to ensure they emerge with their reputation intact. Molly created a PR framework for response in the age of online stakeholder activism.

She is a public relations advisor for many businesses and not-for-profit organizations as well as a highly-rated featured speaker on the topics of crisis communications, public relations, and leadership for several national agencies, associations, and conferences.

Before starting her consulting firm, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. In that capacity, Molly represented the $10 billion cruise industry in everything from complex regulatory and policy issues to crisis communications for such events as cruise ship fires, post-9/11 security issues, and the Norwalk Virus outbreak in 2002.

More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs to launch their first social media program. This enduring program began with a video she filmed and co-produced in 2008 when tornadoes ravaged Tennessee and FEMA provided ground assistance to displaced residents. She also worked with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike.

Molly has been a featured speaker in public relations, crisis communications, public speaking, and social media at numerous venues, including the Harvard Kennedy School. She teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, MN.

As Seen On...


Creative Mornings

When poor digital media practices slowly kill your reputation…one click at a time. Molly McPherson talks about the ethics of social media for the creative community.

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