Crisis Communication Mastery: A Comprehensive Course for Writing an Effective Crisis Communication Plan

Ever wondered how to tackle a crisis head-on and come out on top?

The Crisis Communication Mastery course is a comprehensive and practical training program designed to equip individuals and organizations with the skills and knowledge necessary to effectively manage and navigate crises through strategic communication. This course provides valuable insights, real-world examples, and actionable techniques to help you develop a robust crisis communication plan tailored to your specific needs.

Neutralize bad press

Stop Online Attacks

Control the Narrative

Picture this: while others are panicking, you’ll confidently defuse any PR crisis with ease. Our video course will empower you to:

→ Control the Narrative: Get ahead of negative stories before they spiral out of control.

→ Communicate with Confidence: Learn what to say, how to say it, and where to say it – quickly.

→ Win Public Support: Transform haters into fans by understanding what they want to hear.

→ Love the Press: Ace interviews like a pro and make news coverage work in your favor.

Key Features:


  • 60-Minute Video: The course includes a 60-minute video led by industry experts who share their experiences and expertise in crisis communication. This video provides a comprehensive overview of the key principles, strategies, and best practices for effective crisis communication. It covers essential topics such as crisis preparedness, stakeholder communication, message development, media relations, social media management, and reputation repair.
  • Workbook: Alongside the video, you will receive a comprehensive workbook that serves as a practical guide throughout the course. The workbook includes detailed exercises, templates, and worksheets that help you apply the concepts covered in the video to your specific context. It guides you through the step-by-step process of creating a customized crisis communication plan, ensuring that you have a tangible output at the end of the course.
  • Crisis Communication Plan Template: Included with the course is a professionally designed crisis communication plan template. This template serves as a starting point for developing your own plan and provides a structured framework to ensure you cover all the essential elements. It covers aspects such as crisis scenarios, communication protocols, key messages, stakeholder analysis, spokesperson roles, and monitoring strategies. The template is provided in a user-friendly format that can be easily customized to meet your organization’s unique requirements.

Protect what matters most:

→ New and existing customers

→ Critical deals

→ Important relationships

→ Your top employees

→ You and your family’s peace of mind

→ Brand value

→ Your company’s future

→ Your plans for the future

Don’t be just another headline. Be the organization that’s prepared for anything. This course is designed for individuals and businesses who want to navigate the choppy waters of public relations crises with poise and professionalism.

Hi, I’m Molly.

I’m here to make you cancel proof.

I understand what it’s like to know one negative story can bring down all you’ve built. Because in my 10 years as a PR-certified crisis communicator, I’ve seen firsthand what the “cancel machine” can do to organizations and the lives of the people who run them. 

I believe everyone should be able to defend themselves in a PR crisis–not just those with the deepest pockets. That’s why I created this Crisis Communication Template. So that every organization–no matter their size–had access to the world-class, cutting-edge PR resources they need to deflect a reputation attack and come out of it even stronger.

“Molly is a communications first responder! I have her on speed dial. So should you.”

Jeffrey Blount

Former Senior Director, NBC News Washington, and author of The Emancipation of Evan Walls

“Molly’s thoughts on how to deal with a crisis and then get a handle on all aspects of public affairs, especially in getting comfortable with using social media in a crisis, is invaluable.”

Timothy Sullivan

Rear Admiral ADM (Ret.), USCG

“Molly prepares you so you can be confident you’ll be indestructible during a crisis.”

Mike McGil

WaterPIO Former Producer, CNN’s Reliable Sources

About your instructor


Like you, I believe reputation is priceless. Because through more than 10 years helping organizations who weren’t prepared for a media crisis, I’ve seen what a lack of even a few safeguards can do to years of work.  

I don’t want that to happen to you. That’s why I created Indestructible PR Online.

To date, 100+ business owners, executives, public figures, PR pros and other communicators like you have used Indestructible Online to cancel-proof their organizations. I can’t wait for you to begin that journey, too! 

“For years, Molly McPherson has stood out as one of the savviest media and crisis communicators working today. Her work goes far beyond the usual platitudes to deal with the hard-nosed realities of individuals and brands in trouble – whether caused by actual bad acts or the mere perception of bad acts.”

Brad Phillips

President, Throughline Group, and author of The Media Training Bible

So, why wait for a crisis to strike?

Enroll in our video course today and gain the confidence and skills to protect your reputation when it matters most.


The course is taught by Molly McPherson, is a PR-certified crisis communicator with over 20 years of experience helping organizations deflect reputation threats and make the most out of challenging situations. She has been a featured commentator on NBC News as well as a contributor for USA Today, Axios, Yahoo News, and other publications for her expertise in crisis communication. Let Molly guide you through the fundamentals of navigating a PR crisis with confidence and poise. Sign up now to learn the skills you need to protect your brand when it matters most.

Remember, the best defense is a strong offense. Invest in your future now and be ready for any PR challenge that comes your way.