You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.

We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.

How will they succeed?

In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.

  • [4:31] 1: Write like people actually talk.
    Learn how to be conversational while leaving out the unnecessary filler language.
  • [7:29] 2: Use memorable language.
    Find out how to use your words to help paint a picture.
  • [8:52] 3: Avoid the hype.
    Lose the hyperbole and focus on the facts.
  • [9:53] 4: Skip the jargon.
    No one wants to burn calories struggling to understand your acronyms.
  • [11:38] 5: Fancy facts.
    Sprinkle storytelling to add depth to the story.
  • [13:12] 6: Use this grammar style to attribute a quote.
    Certain styles lend themselves to speaking; others to writing.
  • [14:02] 7: Consider the appropriate tense.
    Different word choices should be used for something that has just happened vs. something that’s more timeless.
  • [15:33] 8: No fake news.
    Keep it real; avoid the bias.
  • [16:58] 9: Boil down your big idea.
    Here’s how you can make your message more shareable.

© Molly McPherson 2020



For anyone who struggles with imposter syndrome when they are presenting virtually, do I have a solution for you!

Communication expert (and former guest on the podcast), Lauren Sergy, recently released a killer online course (I know, I know…) that will transform your virtual presentations.

Making the Most of Video Conferencing is a self-guided course using practical, high-impact strategies that will boost clarity, impact, and effectiveness when conducting a video presentation from home.

Lauren helps you bring polish to your presentations all from the comfort of your home office.

Listeners who remember Lauren from her interviews on the podcast (Executive Presence: What it Looks like, Why You Need It And How To Get It and How to Small Talk Like a Pro at a Holiday Party) know she is a communication dynamo.

Lauren is also generous.

Enter the code MOLLY to receive 20% off the training. Woot! Woot! Click here to access the course.

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© Molly McPherson 2020