A Crisis Response Case Study: Minneapolis

A Crisis Response Case Study: Minneapolis

The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd’s death is fresh. In such a tragic and confusing time, one thing is clear – the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St. Paul, Minnesota, and eventually, cities across the country. But did the department’s response have a hand in adding to the violence or disorder?
 
In today’s episode, a three-step process for rapid response. Key communication tactics to insert into crisis management plans to help reduce the threat of a crisis, not incite one.
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© Molly McPherson 2020