FREE TRAINING: The 3 Mistakes Most Spokespeople Make in Their Media Interviews (and how to avoid making them.)

As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. 

I know I feel it. However, writing would feel far more overwhelming to me if I couldn’t tap into one of my favorite writing resources: my favorite writing coach, Ann Wiley.  

Her workshops have transformed my writing, and now I’m sharing these valuable writing tips with you

In this episode, Ann teaches how to write during a crisis to make your messages clear, compassionate, and confident. 

You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.

  • [5:06] Discover Ann observations for how writing has evolved over the course of her diverse career.
  • [7:16] The value of communicators, specifically writers, during this pandemic. 
  • [9:15] Tips on using the right tone in your writing.
  • [11:45] How COVID communications have changed from the first few weeks to now.
  • [13:45] Learn how to address the specific needs of your audience.
  • [16:48] Ways to write more confidently.
  • [21:02] How should leaders write around a situation like applying for the PPP loan?
  • [23:23] How do you write “I don’t know,” and should you even write in the first place?
  • [24:30] How to write with clarity.
  • [28:05] Is it possible to over-communicate?
  • [31:30] Lessons we’ve learned from initial COVID communications.
  • [33:00] Ann’s top tips for writers during the COVID-19 crisis. 

 

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© Molly McPherson 2020

You don't need more resources, you need better resources.

 

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