Top Communication Wins That Made the Headlines in 2018
With the year coming to an end, this week’s episode delves into ten communication wins of the year by the people, politicians, brands, and beer drinkers who made headlines and then made hay from an earlier challenge they faced at some point in 2018.
The stories on the list range from publicity stunts to political maneuvers that captured the public’s attention over the past year. From #10 to #1, you will hear what made the story memorable and what was the communication strategy behind it landing it on the list.
This episode is the first in a two-part series of Top Communications for 2018. Next week I’ll explore the top communication fails of the year.
Mentioned in this Episode:
- “KFC apologises for chicken shortage with witty ‘FCK, we’re sorry’ advert,” Article
(Evening Standard, February 23, 2018)
- Kavanaugh Hearing Cold Open – SNL
(Published on Sep 29, 2018)
- Kavanaugh, Klobuchar tangle over drinking habits during Senate testimony
(Published on Sep 27, 2018)
© Molly McPherson 2018
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Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media.