Matt Lauer is having is a very bad week.

This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators.

The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout.

This special edition of the podcast looks at the PR efforts made by Matt Lauer’s team to blunt the bad press and to try to win back the loyalty from Lauer’s former viewer. A PR rehab project.

Did the efforts work?

You’ll find out in this special breaking news edition of the Confident Communications Podcast.

Mentioned in this episode:

• Matt Lauer dances with daughter in TikTok video
• Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators, by Ronan Farrow
• Matt Lauer’s full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization’s success in the modern age.

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© Molly McPherson 2019