Calming your Critics: How to Respond to an Online Activist Group
No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you–warranted or not.
You need an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves.
On this week’s episode of the Confident Communications Podcast, I’m sharing with you:
- How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups
- Why you should never go into hiding when you’re being attacked online
- How to get your own message out there
- Where to respond to online attacks so you’re seen and heard
This is also the topic of this month’s Confident Leader Network training. If you’re not already a member, find out how to join here and get monthly training modules, a live Ask Molly Anything call and more.
Mentioned in This Episode
- Episode 25: Why Major League Baseball Hits a Homerun Marketing to Fans
- Des Moines Register editorial on Carson King
- Confident Leader Network
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.