How to Write a Digital Press Release
Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, communications professionals need to change their methods if they want their news releases to get picked up by the media and published.
How do you get the attention of the media outlets? That’s exactly what I cover on today’s episode of the Confident Communications Podcast. I’m giving you tips and tricks to get noticed while also maintaining the professionalism of your organization.
As a bonus, you can also download my digital press release guide to keep handy. Grab it below.
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.