The “When Your Back is Up Against the Wall” Response: The Friends of Jeffrey Epstein
The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein – at one time or another – a friend. From Washington D.C. to Manhattan, to even (gulp) The Palace, people who have a history with Epstein needed to say something, and say it quickly.
A lot of well-known people connected with him have been scrambling for the appropriate response for socializing with a convicted sex offender.
This podcast is about media response and messaging. To be clear: It is NOT a how-to for messaging your way out of the revelation you have a friendship with a convicted sex offender. It’s analyzing how people in the public space messaged their way out of the disclosure they had an association with a convicted sex offender.
In other words, what messaging works when your back is up against the wall, and what messaging hurts.
Mentioned in This Episode:
- “It’s Going to be Staggering, the Amount of Names”: As the Jeffrey Epstein Case Grows more Grotesque, Manhattan and DC Brace for Impact. Source: Vanity Fair, Gabriel Sherman, July 17, 2019
- “Squad” photo on Instagram. Source: @ocasio2018
- “Trump says he tried to stop the ‘Send her back!’ chant. Here’s what happened. Source: PBS NewsHour
- President Trump discusses his relationship with Jeffrey Epstein in The Oval Office
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
No matter what kind of business you’re in–whether you’re a corporate executive, business owner or aspiring communications expert–you need to be an effective communicator so you can be heard, seen and stay relevant. That’s why I’m launching the Confident Leader Network–where you can find monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century.