A Crisis Case Study: How to Respond to a Media Attack
It’s happened again. A high-profile man accused of inappropriate conduct. Even those with the PR staff to back them up don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.
This week on the Confident Communications podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?
There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.
Listen in as I review the timeline and where the missteps happened–and where you can do better should your reputation ever be on the line.
Mentioned In This Episode
- Buzzfeed Tony Robbins accusations
- The Dress – blue and gold?
- Tony Robbins response via Medium
- Episode 12: The Art of Messaging a Divorce
- Al Franken’s apology video
- Tony Robbins thank you for your support
- Support from Robbins client
- Tony Robbins using racial slurs
Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, the Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Sign up below to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
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