As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more is how you respond to reviews your customers leave online.
Unfortunately, you don’t have time to manage your reviews all day long. And you shouldn’t. What you should do, however, is make sure that you respond to every single review you receive–good or bad. In fact, it’s even more important to respond to bad reviews, publicly, as quickly as possible.
On today’s episode of the Confident Communications podcast, I’m sharing seven tips to responding to reviews online in a way that ensures your customers are heard and their problems are fixed.
Mentioned In This Episode
- Trip Advisor Costa Rica Review
- Yelp guidelines on reporting reviews
- Lithium Media report on Twitter response time
Are you a professional that wants to make sure you’re following best practices online? Grab my guide to the top 5 rookie mistakes professionals make online.
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
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