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How to Be a Great Spokesperson: A Reporter’s Perspective

I spent a good part of my career working with the media as a crisis communications and public relations professionals. The journalists I met had a passion for finding the story and making sure the public heard it.

One of the journalists I encountered throughout my career was Jeanne Meserve, an anchor and correspondent for CNN and ABC news and winner of two Emmy Awards, two CNN Peabody Awards and an Edward R. Murrow Award. In honor of World Press Freedom Day last week, I interviewed Jeanne about her experience in the field–both as a journalist and now as a moderator of high-profile town halls and forums.

Jeanne has a unique perspective of how to be a great spokesperson, and we dive into the state of the media as it is today. She also speaks about how to take the fear out of talking to the media through preparation and being proactive. Getting ahead of the story is always a better tactic than preparing a canned response.

Tune into this interview with a respected and seasoned pro.

About Jeanne Meserve

Jeanne Meserve is a moderator who brings energy and insight to every event. Her knack for asking the right question, listening and following up gives panel discussions direction, purpose and power. Her meticulous research, wide range of knowledge, and years of experience managing conversations on television have made her a go-to moderator, facilitator, emcee and host for organizations all around the world.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

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And if you want to learn more great tips like these, from the comfort of your own home, you’re going to want to check out The Learning Lab. Launching soon, the Lab includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Click here to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.

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