ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provides a bit of background into what ChatGPT is, how it works, and how it’s different from other IA programs. It also explains how it can be especially useful to those in communications and public relations before providing a list of some of the many things it can be used for, including content creation, language translation, copywriting, and others. You’ll learn what to consider if you are using ChatGPT for external communications and how to harness its benefits without jeopardizing your reputation. 

Key Points From This Episode:

  • An introduction to what ChatGPT is and how it works.
  • What makes ChatGPT different from other IA programs. 
  • The limitations of ChatGPT.
  • How it can be useful to you in terms of communications and public relations. 
  • A list of the many things you can use it for including responding to customer inquiries, content creation, language translation, etc.
  • How this can be used by students to cheat and evade plagiarism. 
  • What to consider if you are using Chat GPT for external communications.
  • The Indestructible PR® tip for the day regarding your reputation and ChatGPT. 

Links Mentioned in Today’s Episode:


Molly McPherson 

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis – Audio Book Listen and Subscribe on Apple Podcasts

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