Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both went viral recently because of the college cheating scandal. No one wants to go viral like that.
The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for, which is exactly what I’m talking about in this week’s Confident Communications podcast.
I’ll share the two categories of viral coverage, how it impacts you on a smaller scale and how you can avoid that digital death spiral. I’ll also give you a number of examples you can use to help you identify where the person went wrong–and where it was online lookie-loos who took something and ran with it.
Whether you’re a business owner, a corporate executive or someone who is working to the top, you need to protect yourself from those negative viral spirals.
Mentioned in This Episode
- Chewbacca Mask Mom
- Candace Payne with James Corden
- Dr. Walter Palmer
- Government employee gets kicked off plane
- Chelsea Clinton’s calculated response
- Episode 12: The Art of Messaging a Divorce
- Episode 13: Covington Chronicles
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media.