President Zelensky knows how to work a medium to his advantage.

Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing ‘selfie’ videos filmed from a smartphone.

In this episode, why the ‘selfie’ is a powerful weapon for anyone in battle.

Mention in the Episode

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© Molly McPherson 2022

I’m excited to announce that I am the keynote speaker at this year’s #CrisisCommsMastery virtual summit from @AgilityPRS.  Join me and fellow industry professionals on March 24-26 to learn how to prepare, respond, and resolve a crisis.

The best handled crises are the ones you’ve never heard about.  

Registration is now open: