President Zelensky knows how to work a medium to his advantage.
Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing ‘selfie’ videos filmed from a smartphone.
In this episode, why the ‘selfie’ is a powerful weapon for anyone in battle.
Mention in the Episode
- Molly McPherson on TikTok @mollybmcp
- “I think I have found my favorite clip ever for media training.” – @mollybmcp
© Molly McPherson 2022
I’m excited to announce that I am the keynote speaker at this year’s #CrisisCommsMastery virtual summit from @AgilityPRS. Join me and fellow industry professionals on March 24-26 to learn how to prepare, respond, and resolve a crisis.
The best handled crises are the ones you’ve never heard about.
Registration is now open: https://crisiscommsmastery.com/