Wondering if it’s okay to keep marketing during times of unrest?
Social media is a helpful way to get a snapshot of the public’s mood. And right now, it’s safe to say that people feel uneasy watching the horrific scenes from Russia’s attack on Ukraine. But it turns out, people are still interested in your products and services – they just need them delivered in a different way right now.
We know it’s hard to stay positive watching, but that doesn’t mean your business has to stop. In fact, we think it’s more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.
In this episode, how you can keep marketing during times of unrest.
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© Molly McPherson 2022
I’m excited to announce that I am the keynote speaker at this year’s #CrisisCommsMastery virtual summit from @AgilityPRS. Join me and fellow industry professionals on March 24-26 to learn how to prepare, respond, and resolve a crisis.
The best handled crises are the ones you’ve never heard about.
Registartion is now open: https://crisiscommsmastery.com/
Know your audience and continue to communicate to them based on your plan. Check posts before they go out to ensure they won’t have a negative connotation. Thanks, Molly!