Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? 

There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. 

My guest, Dusty Weis from Podcamp Media – a branded podcast production company – joins me to discuss tips for having a snarky Twitter account without damaging your brand.

Mentioned in this episode: 


Need help preparing for a PR crisis?

Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. 

Listen + Subscribe on Spotify or Apple Podcasts

© Molly McPherson 2022 

You don't need more resources, you need better resources.

 

Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!