Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media – a branded podcast production company – joins me to discuss tips for having a snarky Twitter account without damaging your brand.
Mentioned in this episode:
- Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet, Mashed, January. 5, 2022
- Lead Balloon Episode 25 – FEMA Rep Has Near-Death Experience After Hurricane Ike
- #BluesClues25 Tweet
- Burger King ‘Women Belong in the Kitchen’ Tweet
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© Molly McPherson 2022