When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.

On today’s episode, we’ll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.

Mentioned in this episode: 

Your next crisis will happen where everyone can see it — on social media.

Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.

Listen + Subscribe on Stitcher or Apple Podcasts

© Molly McPherson 2021

You don't need more resources, you need better resources.


Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!