When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.

On today’s episode, we’ll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.

Mentioned in this episode: 

Your next crisis will happen where everyone can see it — on social media.

Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.

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© Molly McPherson 2021