A media interview could lead to one of three outcomes:

  1. You nail it.
  2. You get through it.
  3. Your poor performance creates its own crisis.

Knowing how to prepare for a media interview increases the likelihood of a positive outcome.

Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.

  • The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke.
  • Don’t call your own press conference on a whim on the side of the road, like Alec Baldwin.
  • Make sure the news you share on the Today Show is accurate and does not infringe on trademarks.

Mentioned in the Episode

Need help writing a crisis response for your organization?

Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.


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