Confident Communications Podcast

152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans

September 14, 2021

In this episode, how to use the backpedal in a PR response – but only if you really need to. 

Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person’s character is called into question or a perceived wrongdoing.   

Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.

We’ll look at the response tactic, as it refers to the restoration and renewal of their image.

Let’s discuss how they rate on the use of the backpedal: 

  • John Mulaney 
  • Rachel Hollis
  • Alex Murdaugh 
  • OnlyFans


Mentioned on the podcast 


Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021

You don't need more resources, you need better resources.

 

Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!