It was inevitable.
On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women.
Cuomo’s announcement was his chance to respond directly to allegations of sexual harassment against him, and to covertly address his rep for being a bully and thug.
Gov. Cuomo used his resignation speech to repair his reputation and legacy.
Did it work?
In this episode, discussing three strategic tactics Cuomo used in his 21-minute resignation speech to frame the resignation in HIS terms:
- “I’m New York tough.”
- “The best way I can help now is if I step aside.”
- “Out of many, one…”
A PR case study on what worked for Gov. Cuomo and what did not, as well as a lesson in how to craft a well-meaning resignation letter or remarks.
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© Molly McPherson 2021