A week doesn’t go by where there isn’t a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. 

This episode with veteran public relations expert Edward Segal is based on the premise: it’s not a matter if a crisis will hit, it’s WHEN. 

Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations. 

In this episode, the 10 Rs of Crisis Management. 

Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021

You don't need more resources, you need better resources.


Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!