The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.

Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She’s also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.

Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority.

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© Molly McPherson 2021

Coming soon, the book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. 

Indestructible is perfect for anyone who runs a business or communicates on behalf of one, who wants to increase the value and reputation of the business. 

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