The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.
Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She’s also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.
Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority.
© Molly McPherson 2021
Coming soon, the book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.
Indestructible is perfect for anyone who runs a business or communicates on behalf of one, who wants to increase the value and reputation of the business.
To order the book and receive the special pre-sale bonus, head over to mollymcpherson.com for more information.
Rate, Review, & Subscribe on Apple Podcasts
“Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom..” <– If that sounds like you, please consider rating and reviewing my show!
This helps me support more people — just like you — become a better communicator in this rapidly-changing age of digital and social media. Each week my goal is to offer solutions to help people become a trusted resource in their role as a senior leader, business owner, or communicator. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!