Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan’s crosshairs again(!) after sharing a blunt assessment of one of her follower’s comments that rubbed her the wrong way.
After seemingly comparing herself to Harriet Tubman among other notable and “unrelatable” women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her out for her views on a work ethic tied to a person’s worth – not to mention how she described the woman who cleans Rachel’s toilets.
With the ease of airing opinions in a social media reply, the public has found a way to cast judgment against individuals and businesses, where it hurts – their online reputations.
On the podcast, the common trait of people who are threatened with cancelation due to an online transgression and how to avoid it. Also, while you’re at it, how you can create an indestructible brand.
© Molly McPherson 2021
Coming soon, the book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.
Indestructible is perfect for anyone who runs a business or communicates on behalf of one, who wants to increase the value and reputation of the business.
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